Boost Your Retail Sales

December 2, 2009

                                 Creative gift solutions for your clients…
Every person has a loved one who is difficult to buy for during the holiday season; and everyone knows somebody who is an animal lover.  If these two happen to be the same person then your clinic has a great opportunity to solve holiday gift problems while boosting retail [...]

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Miyagi Marketing

November 30, 2009

There is really no way to put a quantitative figure on the amount of knowledge I have obtained strictly from ‘80s movies.  If I were to guess I would say it’s about 18-22% of everything I know about the world.  I’ve learned things such as you can’t put a car on cinderblocks, run in reverse, [...]

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How Consumers Evaluate Value

November 22, 2009

The good news is your customers are more educated than ever before.  The bad news is, well, your customers are more educated than ever before.  Their education comes primarily through the increased tools available to them at ever decreasing prices.  By tools I mean iphones, the internet, Facebook, and wiki-anything that carries information (both good [...]

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Leadership and Motivation Theory

November 15, 2009

One of my favorite fields is Organizational Behavior.  It may be best summarized as the intersection of psychology and management theory; and is at its most simplistic form the study of how and why people act and interact with each other inside of an organization.  Within this field come extensive theories on motivation.  Always intrigued [...]

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Book Review – Hard Facts, Dangerous Half-Truths, and Total Nonsense

November 8, 2009

     Jeff Pfeffer and Robert Sutton’s book, Hard Facts, Dangerous Half Truths and Total Nonsense is an overview of an emerging management view termed evidence-based management.  Guided by the evidence-based medical movement, evidence-based management suggests that management decisions be made on the basis of researched facts and proven evidence.  In the opening portion of the [...]

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Discounts, employees, and enchiladas…

November 3, 2009

I could talk for pages about my affinity for Mexican food, growing up in Texas it’s basically a staple.  However deep my love for food, this is an attempt at a marketing blog so on with my point.  I was taking my family out for dinner last night at one of our favorite spots.  One [...]

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Veterinary Direct Mail Marketing…

October 25, 2009

At the conclusion of a continuing education seminar I spoke at last week I had a few questions on direct mail and the use of discounts as a call to action.  Either the room noise was elevated, due to the abundance of wine; or I didn’t explain myself clearly because I left feeling like I [...]

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Book Review – Judgment, How Winning Leaders Make Great Calls

October 15, 2009

            “Judgment, How Winning Leaders Make Great Calls” is a leadership novel written by two well known authors pairing up for the first time.  Warren Bennis and Noel Tichy developed a novel viewpoint on the topic of judgment and outlined its impacts on organizational leaders.  The authors dissect the process of making a judgment call [...]

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Things I learn while I wait

September 25, 2009

I was waiting to meet with a client recently and found myself heavily engaged in the Readers Digest they had in there waiting room, the jokes section anyway.  I have seen a fair number of good and bad customer service practices while waiting over the years; this one was not the worst but worth learning [...]

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